Midstates CRM

Outreach Command Center

Snapshot 2026-05-13 17:48 UTC Log Out / Switch User

Build and operate campaigns, audiences, companies, outreach, contacts, and templates from one control plane.

Active view: Templates Signed in as midstates Production-only view

Search Results

Use the search bar above to look up contacts.

Use the search bar above to look up companies.

Campaigns
15
Audiences
4
Companies
827
Contacts
2003
Email Templates
17

Customer Relationship Buckets

See which accounts are warm, cold, or ice cold before you drill into a tab.

Warm paying uses active company-contact interactions on or after 2023-05-14. Warm prospective uses active company-contact interactions on or after 2026-02-12 or quotes opened on or after 2025-05-13.

Bucketed Customer Companies 466 Customer company records covered by the five customer buckets.
Warm Paying Customer 13 Paying customer with an active company contact touched within the last 3 years.
Cold Paying Customer 15 Paying customer with no active contact interaction logged in the last 3 years.
Warm Prospective Customer 56 Prospective customer with active work or live work discussions in motion.
Cold Prospective Customer 381 Prospective customer with active contacts on file, but no contact touch in 3 months and no quote in 12 months.
Ice Cold Customer 1 Customer record exists in CRM, but no active company contacts are on file.

Email Templates

Showing 5 locked template(s) | Total templates in DB: 17
Pulls your previously created campaign copy into reusable templates.
General Outreach Reconnect - Do Not Edit - Step 1
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}}, We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations. It made me realize we haven't really shown you that side of what we do. Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If anything in there feels even remotely applicable, I'd be curious what stood out. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038 Unsubscribe: {{unsubscribe_link}}
General Outreach Reconnect - Do Not Edit
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}}, We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations. It made me realize we haven't really shown you that side of what we do. Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If anything in there feels even remotely applicable, I'd be curious what stood out. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038
Imported Campaign #11: LOCKED - Reconnect Template v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {First Name}, It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see how things are running. Recently, we’ve been helping customers improve uptime, throughput, and staffing flexibility with practical automation. Here’s a quick case study from a recent project: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Either way, if there’s a bottleneck you want to solve, reply here and I’ll help however I can. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038
Imported Campaign #13: LOCKED - Prospect Intro Template v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name}, I came across your shop and wanted to reach out—at Midstates, we work with production manufacturers on improving uptime, throughput, and staffing flexibility through practical automation. No pitch here, but I thought this might be relevant—a recent case study on a lights-out production cell we built for a Michigan-based customer: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell Would it be a bad idea to offer a quick, no-cost walkthrough of one of your processes to see if there’s an obvious automation opportunity? Even if nothing comes of it, we can usually share a few ideas other shops are using. If you’re open to it, I can also share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com
Imported Campaign #12: LOCKED - Reconnect Template >15 Years v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name}, It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see if those machines are still running for you. We’re trying to get a clearer picture of how long our machines actually stay in production. Would it be unreasonable to ask if those machines are still running? And if not, do you have a sense of when they were taken out of service? As a thank you, here’s a quick case study from a Michigan customer running a lights-out cell: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Either way, if there’s something you’re trying to improve on the floor, feel free to reply—I’m happy to help.