Midstates CRM

Outreach Command Center

Snapshot 2026-09-17 11:09 UTC Log Out / Switch User

Build and operate campaigns, audiences, companies, outreach, contacts, and templates from one control plane.

Active view: Templates Signed in as midstates Production-only view

Search Results

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Use the search bar above to look up companies.

Campaigns
15
Audiences
4
Companies
828
Contacts
2004
Email Templates
17

Customer Relationship Buckets

See which accounts are warm, cold, or ice cold before you drill into a tab.

Warm paying uses active company-contact interactions on or after 2023-09-18. Warm prospective uses active company-contact interactions on or after 2026-06-19 or quotes opened on or after 2025-09-17.

Bucketed Customer Companies 467 Customer company records covered by the five customer buckets.
Warm Paying Customer 11 Paying customer with an active company contact touched within the last 3 years.
Cold Paying Customer 17 Paying customer with no active contact interaction logged in the last 3 years.
Warm Prospective Customer 5 Prospective customer with active work or live work discussions in motion.
Cold Prospective Customer 433 Prospective customer with active contacts on file, but no contact touch in 3 months and no quote in 12 months.
Ice Cold Customer 1 Customer record exists in CRM, but no active company contacts are on file.

Email Templates

Showing 5 locked template(s) | Total templates in DB: 17
Pulls your previously created campaign copy into reusable templates.
General Outreach Reconnect - Do Not Edit - Step 1
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}}, We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations. It made me realize we haven't really shown you that side of what we do. Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If anything in there feels even remotely applicable, I'd be curious what stood out. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038 Unsubscribe: {{unsubscribe_link}}
General Outreach Reconnect - Do Not Edit
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}}, We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations. It made me realize we haven't really shown you that side of what we do. Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If anything in there feels even remotely applicable, I'd be curious what stood out. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038
Imported Campaign #11: LOCKED - Reconnect Template v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {First Name}, It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see how things are running. Recently, we’ve been helping customers improve uptime, throughput, and staffing flexibility with practical automation. Here’s a quick case study from a recent project: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Either way, if there’s a bottleneck you want to solve, reply here and I’ll help however I can. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com 21299 Carlo Drive Clinton Twp., MI 48038
Imported Campaign #13: LOCKED - Prospect Intro Template v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name}, I came across your shop and wanted to reach out—at Midstates, we work with production manufacturers on improving uptime, throughput, and staffing flexibility through practical automation. No pitch here, but I thought this might be relevant—a recent case study on a lights-out production cell we built for a Michigan-based customer: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell Would it be a bad idea to offer a quick, no-cost walkthrough of one of your processes to see if there’s an obvious automation opportunity? Even if nothing comes of it, we can usually share a few ideas other shops are using. If you’re open to it, I can also share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Best, Wes Cimmarrusti VP Automation & Business Development Midstates Industrial Group Automation | Turnkey Systems | Machine Tools | Fixture Design | Service 586.307.3414 | wcimmarrusti@midstatesind.com www.midstatesind.com
Imported Campaign #12: LOCKED - Reconnect Template >15 Years v1 (Do Not Edit)
automation | Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name}, It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see if those machines are still running for you. We’re trying to get a clearer picture of how long our machines actually stay in production. Would it be unreasonable to ask if those machines are still running? And if not, do you have a sense of when they were taken out of service? As a thank you, here’s a quick case study from a Michigan customer running a lights-out cell: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up. Either way, if there’s something you’re trying to improve on the floor, feel free to reply—I’m happy to help.