See which accounts are warm, cold, or ice cold before you drill into a tab.
Warm paying uses active company-contact interactions on or after 2023-05-14.
Warm prospective uses active company-contact interactions on or after 2026-02-12
or quotes opened on or after 2025-05-13.
Bucketed Customer Companies466Customer company records covered by the five customer buckets.
Warm Paying Customer13Paying customer with an active company contact touched within the last 3 years.Cold Paying Customer15Paying customer with no active contact interaction logged in the last 3 years.Warm Prospective Customer56Prospective customer with active work or live work discussions in motion.Cold Prospective Customer381Prospective customer with active contacts on file, but no contact touch in 3 months and no quote in 12 months.Ice Cold Customer1Customer record exists in CRM, but no active company contacts are on file.
Email Templates
Showing 5 locked template(s) | Total templates in DB: 17
General Outreach Reconnect - Do Not Edit - Step 1
automation
| Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}},
We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations.
It made me realize we haven't really shown you that side of what we do.
Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell
If anything in there feels even remotely applicable, I'd be curious what stood out.
Best,
Wes Cimmarrusti
VP Automation & Business Development
Midstates Industrial Group
Automation | Turnkey Systems | Machine Tools | Fixture Design | Service
586.307.3414 | wcimmarrusti@midstatesind.com
www.midstatesind.com
21299 Carlo Drive
Clinton Twp., MI 48038
Unsubscribe: {{unsubscribe_link}}
General Outreach Reconnect - Do Not Edit
automation
| Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {{first_name}},
We've been helping a handful of shops recently win jobs they otherwise wouldn't have been able to touch--mostly by tightening up process reliability and automating the right operations.
It made me realize we haven't really shown you that side of what we do.
Here's a quick example of a recent cell we built: case study (2 min read): https://midstatesind.com/case-studies/dual-op-bearing-cap-cell
If anything in there feels even remotely applicable, I'd be curious what stood out.
Best,
Wes Cimmarrusti
VP Automation & Business Development
Midstates Industrial Group
Automation | Turnkey Systems | Machine Tools | Fixture Design | Service
586.307.3414 | wcimmarrusti@midstatesind.com
www.midstatesind.com
21299 Carlo Drive
Clinton Twp., MI 48038
Imported Campaign #11: LOCKED - Reconnect Template v1 (Do Not Edit)
automation
| Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {First Name},
It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see how things are running.
Recently, we’ve been helping customers improve uptime, throughput, and staffing flexibility with practical automation. Here’s a quick case study from a recent project: https://midstatesind.com/case-studies/dual-op-bearing-cap-cell
If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up.
Either way, if there’s a bottleneck you want to solve, reply here and I’ll help however I can.
Best,
Wes Cimmarrusti
VP Automation & Business Development
Midstates Industrial Group
Automation | Turnkey Systems | Machine Tools | Fixture Design | Service
586.307.3414 | wcimmarrusti@midstatesind.com
www.midstatesind.com
21299 Carlo Drive
Clinton Twp., MI 48038
Imported Campaign #13: LOCKED - Prospect Intro Template v1 (Do Not Edit)
automation
| Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name},
I came across your shop and wanted to reach out—at Midstates, we work with production manufacturers on improving uptime, throughput, and staffing flexibility through practical automation.
No pitch here, but I thought this might be relevant—a recent case study on a lights-out production cell we built for a Michigan-based customer:
https://midstatesind.com/case-studies/dual-op-bearing-cap-cell
Would it be a bad idea to offer a quick, no-cost walkthrough of one of your processes to see if there’s an obvious automation opportunity? Even if nothing comes of it, we can usually share a few ideas other shops are using.
If you’re open to it, I can also share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up.
Best,
Wes Cimmarrusti
VP Automation & Business Development
Midstates Industrial Group
Automation | Turnkey Systems | Machine Tools | Fixture Design | Service
586.307.3414 | wcimmarrusti@midstatesind.com
www.midstatesind.com
Imported Campaign #12: LOCKED - Reconnect Template >15 Years v1 (Do Not Edit)
automation
| Quick check-in from Midstates | wcimmarrusti@midstatesind.com
Hi {first_name},
It’s been a while since we connected. Midstates previously sold you some {machine_names} back in {year sold}, and I wanted to reconnect to see if those machines are still running for you.
We’re trying to get a clearer picture of how long our machines actually stay in production.
Would it be unreasonable to ask if those machines are still running?
And if not, do you have a sense of when they were taken out of service?
As a thank you, here’s a quick case study from a Michigan customer running a lights-out cell:
https://midstatesind.com/case-studies/dual-op-bearing-cap-cell
If you’re open to it, I can share a brief monthly note with a case study or insight we’re seeing from shops like yours. If not, just reply “no” and I won’t follow up.
Either way, if there’s something you’re trying to improve on the floor, feel free to reply—I’m happy to help.